MIRI (Sept 28): Environmental awareness must start early and be embedded in education to cultivate a culture of sustainability, said Sarawak Transport Minister Dato Sri Lee Kim Shin.

Lee emphasised that empowering young people as environmental champions is crucial – not just through clean-up drives, but also via education, volunteerism, and innovation.

“Environmental awareness must be integrated into our education system, urban planning and waste management policies. Our greatest asset in this campaign is public awareness and civic responsibility,” he said when officiating at the Zero Litter Campaign at Miri City Hall yesterday, in conjunction with Hari Cuci Malaysia and World Clean Up Day 2025.

Highlighting the importance of sustainable habits, Lee added that instilling these values in schools and civic education will help future generations take ownership of Sarawak’s natural environment.

Representing Deputy Premier Datuk Amar Dr Sim Kui Hian, Lee praised the campaign, led by Miri City Council, as a model for other local authorities aiming for a cleaner, healthier, and more resilient community.

He also called for stronger enforcement against illegal dumping, greater investment in recycling infrastructure, and wider adoption of circular economy practices.

“Cleanliness is not the responsibility of the government alone. It begins from households to schools, businesses to local councils. Together, we must build a culture of zero litter,” he said.

Linking the campaign to the United Nations Sustainable Development Goals, Lee noted that a clean environment supports public health, economic growth, and climate resilience.

He stressed that keeping Sarawak litter-free goes beyond beautification – it helps reduce risks from floods, diseases, and other climate-related challenges.

Also present were Miri Mayor Adam Yii, his deputy Ariffin Mohamad, and Acting City Secretary Abdul Rahman Taupek.

In his remarks, Yii highlighted Miri’s long-standing reputation as a green and clean city.

“This programme is not just about picking up litter. It is about cultivating a mindset, a culture where every resident sees themselves as a guardian of Miri.

“When we protect our beaches, our parks and our public spaces, we are protecting our tourism appeal, our economy and most importantly, the health and well-being of our people,” he said.

He added that by collaborating with the government, NGOs, schools, and the private sector, the city council demonstrates that everyone has a role to play in keeping Miri clean and sustainable.